Let’s say a study found the best time to publish is 6pm on a Friday, and every brand was to try and push content to their audience at that time, it’s likely that very few of those posts would be seen due to such high competition. With this in mind, it’s also possible that the best time to post could also be the worst time. Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears. "As a result, competition in News Feed - the place on Facebook where people view content from their family and friends, as well as businesses - is increasing, and it’s becoming harder for any story to gain exposure in News Feed." For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on. "On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. On their Business blog, Facebook’s VP of Advertising Technology, Brian Boland explains: There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook. Why there’s no universal best time to post on Facebook Looking for the best time to post on Instagram? Check out our guide here. We’d love to flip the conversation and say that instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post. But almost every study reveals a different ‘best time to post’ and, in reality, the best time to post depends on a number of factors that are specific to every business: What’s your industry? In what location is your audience based? When are they online? Are you sponsoring your post? late into the week and on weekends Īll of these studies can be helpful to point marketers in the right direction. However, other studies uncovered that the best time to post to Facebook is:
The best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays. We also found that engagement rates are 18% higher on Thursdays and Fridays. Plenty of studies that have attempted to uncover a ‘best time to post to Facebook’, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).Īccording to a Buffer study, the best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays.
There probably isn’t a single best time to post on Facebook. Is there a best time to post on Facebook?
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